Orange in web design is often utilized by websites that like to highlight their creativity, because the color is exciting and unique while still having the coziness of a warm hue. Orange is less overwhelming and more balanced compared to red. It is also energetic, inviting, friendly and vibrant – perfect for designs that require energy and movement.
Orange is associated with good mood. Aside from giving cheerfulness and happiness in life, the color is also referred to as “flamma amoris et caritatis,” which means the “flame of love and mercy.” It is the color of health, enlightenment and of the sun.
The design of a website needs to do a number of things at once. It should be stunning with clear navigation. It should hold the attention of the user for as long as it can. In addition, the design must also lead the visitors through the conversion funnel subtly, quietly encouraging them to do the action that the goal of the website dictates. Since web design has to influence people behavior, a lot of designers turn to psychology of color in creating websites. Cultural references could be utilized to suggest urgency, mystery or trust to a target audience.
Below are some fine examples of the use of orange in web design. We would appreciate it if you could share with us your thoughts on the subject. Do you approve of the color orange in web design? Do you know of websites that use orange in web design successfully? If this post enlightened you, by all means share it with your friends.